Vayamed Rebranding
MA Communication Design 05 & Communication Design and Creative Strategies 06
Prof. Rasmus Giesel
Vayamed is a medical cannabis brand for the treatment of symptoms such as chronic pain and others. It’s a brand in the portfolio of the sanity group, a Berlin-based start-up. The students had to familiarize in this very peculiar market category and develop a brand platform that and touchpoint ideas that take into account the B2B2C business model and restrictions that accompany the medical field.


