MJ – a new Chinese style organic fashion brand

The overall comprehensive topic of Ma Jing´s master thesis is to build the identity of a Chinese style organic fashion brand in Berlin called “MJ”. A prominent recent trend in Chinese and Berlin fashion industry is focusing on the core values of environmental and ethical responsibility. Following this trend, the founder will use organic fabrics from China to promote further understanding of Chinese organic fabrics by establishing an organic, healthy Chinese style fashion brand in the capital city of Berlin.